Media Morphing

Technology was once thought of as the 'impossible.' But through gradual change the 'impossible' has become very much real and a part of societies daily lives. Media has changed dramatically and there are certain concepts that are used to conceptualize media change. For example the idea that media can morph together to create a stronger and more capable type of media is an idea that would have previously been laughed at, however the change has taken place and the new sophisticated media has taken over. Media changes has many different concepts but I'd like to particularly focus on the concept of Media Convergence, which is the combining of various different types of media together in order to make a better single media technology. The choice to focus on this comes from my choice in university course, Multimedia Journalism and is consequently very relevant to myself.

The diagram here shows the change in media over the past 90 years, and how media has been able to progress and therefore combine to create a more sophisitcated type of media. For example, the idea that todays mobile phone acts as a computer, a camera, a video camera a music player and much more is a prime example of how media convergence takes place. This idea also links in well with the course I am currently studying, Multimedia Journalism, making it an extremley relevant concept. This is a course which links all ideas and areas of journalism together, radio, television, reporting and writing, showing a similarity to the concept of Media Convergence. Multimedia was defined as "the seamless integration of data, text, images and sound within a single digital information environment" in 'Multimedia: A critial introduction by Richard Wise. And in my eyes this is exactly what media change is, it is the integration of different medias to create a new and better technology. I also believe that media change will continue to take place rapidly because of a human desire to be better and do things quicker, meaning media change and development will only stop when we choose to stop it.

Blog Worthy?

A blog is whatever you want it to be, a way of exposing your thoughts, feelings and ideas to the world in the form of a website. A blog is able to give you a voice and show it to the rest of the web, people can choose to read what you have to say, and in some cases ignore what you have to say. But the question, what makes a good blog, is one to be heavily debated. Its hard to determine what really needs to be done when attempting to achieve a successful blog, because how can we ever be sure that people will want to read what we have to say? A good way to start is to ensure that what you write is compelling, engaging and worth reading, whilst creating consistency in order to make you readers continue to read your blog entries.Not only that but in order to make your blog better than the others it is essential that it be updated on a regular basis.By updating your blog regularly you will stand a better chance of keeping your readers engaged, by not updating regularly you run the risk of boring your audience, allowing them to stop reading your blog posts. Although it seems important to make sure blogs are updated frequently it is also important not to make them too long, research shows that the best blogs are between 400 and 1000 words, proving that the shorter and more precise your posts are the more likely they are to be read. Blogs that are unorganised, messy and have no focus or topic are the ones that fail. Making your blog have a topic and a focus and sticking to it will make it a better blog, it is essential to create a topic and a focus and then show your audience that you can deliver. The popularity of blogging has increased since it first appeared on internet platforms and it is clearly a popular and important way to connect with people, showing the influence media and the web can have on the rest of the world. Blogging is a method of showing the world what you have to say, for some it is essential and is used as their job, for others it is fun and a way of writing down whatever you want and seeing responds. Either way the point of a blog is for people to read it, therefore it is crucial that your blog be a good one, and by following some of these simple blogging techniques you could achieve it.