Digital Oppurtunities.

This week it was our aim to look at how digital media may have impacted on our concepts of the media text. By doing this it made me realise just how many opportunities arise from being digitally cultural.
It was clear to me that a text can lead to so much more, both digitally and not. For example, it can start with reading a book, before you know your watching an film adaptation, then you can play online games about the book/film, then you can buy merchandise, or join fan bases. This all started from a text and then digital media has impacted that text to make it huge. Digital Culture provides this range of opportunities to link things together, novels, films and gaming.
The presentation we got shown involved a lot of mention on 'Para text.' I wasn't too familiar with what this really meant, http://en.wikipedia.org/wiki/Paratext. I looked to my friend Wikipedia in order to learn more about what it is or does. And so the main author can create his or her novel, which is then edited by editors, publishers and printers. It seems the Para text can affect the concept of the piece of literature. For example the artwork on the cover of the novel can affect your idea and concept of what the book might be about. This is surely digital media impacted upon our concepts of the media text?
I think the point of the lecture was to really concentrate on just how much the digital media impacts on us. The idea that digital culture provides a lot of opportunities for media texts, it gives us filming, gaming, fan sites, merchandise and much much more.